• 550 FireCord

    550 FireCord is the next evolution in outdoor gear preparedness. 550 parachute cord or “paracord”, has been the standard go-to for most cordage needs as it has tons of utility….

    Starting at $9.99
  • FireLine

    FireLine evolved from 550 FireCord and is made of 26 carrier cord and includes no other inner strands with the exception of one waterproof, fire-starting strand. FireLine is another solution…

    Starting at $9.99
  • Live Fire Laces

    Live Fire Laces! We are the original inventors of 550 FireCord and are using our popular and patented product to give you great boot/shoelaces. Paracord boot laces are the strongest…

    $9.99
  • Ring O Fire

    Live Fire Gear Ring O Fire

    Includes:

    25 ft. 550 FireCord
    1 Live Fire Original Emergency Fire Starter
    1 Ferrocerium Rod & Striker

    $19.99
  • Zipper Pulls

    Zipper Pulls made with 550 FireCord! We are the original inventors of 550 FireCord and are using our popular and patented product to give you great Zipper pulls. Paracord Zipper…

    $9.99
  • Live Fire Survival Kit

    Live Fire is smaller, lighter, burns hotter and burns longer than other leading emergency fire starting products!

    Live Fire is meant for ALL weather conditions and takes a spark easily from…

    $12.99
  • Live Fire Original

    Live Fire is smaller, lighter, burns hotter and burns longer than other leading emergency fire starting products!

    Live Fire is meant for ALL weather conditions and takes a spark easily from…

    $9.99
  • Live Fire Twin Pack

    Live Fire is smaller, lighter, burns hotter and burns longer than other leading emergency fire starting products!

    Live Fire is meant for ALL weather conditions and takes a spark easily from…

    $17.99
  • Live Fire Sport

    Live Fire Sport is our smallest fire starter! Making it the ideal choice for a low profile EDC. Live Fire Sports are lighter, burns hotter and burns longer than other leading emergency…

    $6.99
  • Live Fire Sport Duo

    Live Fire Sport is our smallest fire starter! Making it the ideal choice for a low profile EDC. Live Fire Sports are lighter, burns hotter and burns longer than other leading emergency…

    $12.99