Tag Archives: live fire gear

Live Fire Gear sold on Walmart.com

Live Fire Gear Products Now Available on Walmart.com

We are proud to announce Live Fire Gear products are now available through Walmart (Sold & shipped by Walmart at Walmart.com). Walmart is carrying our full product line including 550 Firecord, Live Fire Original, Live Fire Sport, Live Fire Survival Kit, Live Fire Twin Pack, Live Fire Sport Duo and Live Fire Ring O Fire. Visit Walmart.com today and pick up more great Live Fire Gear products.

Live Fire Gear Commercial with EJ Snyder

LIVE FIRE GEAR RING O FIRE COMMERCIAL WITH EJ “SKULLCRUSHER” SNYDER HAS BEEN RELEASED

Live Fire Gear has officially released our new commercial featuring EJ “Skullcrusher” Snyder. You may know EJ from the Discovery Channel series “Naked and Afraid” and “Dual Survival“. EJ is an Extreme Survivalist, Adventurer and Retired Army Combat Vet. He is an expert in leadership, tracking, trapping, building shelter, primitive weapons, navigation, security, self-reliance, and self-defense. Live Fire Gear was excited when EJ agreed to endorse our product. The commercial is in production now and should be ready for TV soon! This wasn’t a studio commercial. EJ was in a Florida swamp, built an amazing shelter and trekked through the woods for the commercial. He is a true survival expert.

Live Fire Gear’s Ring O Fire is now available in 13 colors! The Ring O Fire includes 25 feet of 550 FireCord, 1 Live Fire Original Emergency Fire Starter and 1 Ferrocerium Rod & Striker. We have also completely redesigned our packaging. When we launched the Ring O Fire we only offered 5 colors, but due to popular demand, we decided to expand our selection to include all 13 of our FireCord colors. You can pick up yours today for just $24.99.

Our Live Fire Original has burn times which average 30 minutes with the lid completely removed, and much longer when the lid is used. Just get your kindling going and slide the lid closed. The Live Fire Original is waterproof and can be lighted again and again.

Our 550 FireCord is More Than Just Paracord! FireCord is 550 Paracord with an 8th inner strand (color-coded and waterproof) to be used as fire tinder. When you need the fire tinder strand (formulated with Live Fire Gear’s properties) light the fire tinder and build the fire. 550 Outer shell can still be utilized for Survival Kits, Zipper Pulls, Handles, Keychains, Bracelets, Necklaces, Lanyards, Boot Laces, & Outdoor Lashings.

The Ferrocerium Rod and Striker ensures you will always have the spark you need to get your fire started.

Ring O Fire is available in ACU Digital, Black, Coyote Brown, Desert Camo, Foliage Green, MultiCam, Olive Drab, Red, Royal Blue, Safety Green, Safety Orange, Thin Blue Line and Thin Red Line. Pick yours up today at LiveFireGear.com.

Kevin Harrington and EJ Snyer - Live Fire Gear

AsSeenOnTV.pro and Kevin Harrington Join Forces with Live Fire Gear to feature EJ “Skullcrusher” Snyder in National Ad Campaign

Kevin Harrington (one of the original Sharks on Shark Tank) and the Product Managers of AsSeenOnTV.pro are thrilled to announce a new DRTV campaign with Live Fire Gear LLC featuring EJ Snyder from Naked and Afraid.

After setting the fire starter world ablaze with the Live Fire Original—the only fire starter that’s 100% waterproof, reusable, and burns for over 30 minutes—Live Fire Gear soon caught the attention of Kevin Harrington’s team at AsSeenOnTV.pro. By mid-2016, production began on what was to be a straightforward DRTV commercial. However, the original concept was quickly scrapped with the exciting news that EJ “Skullcrusher” Snyder had partnered with Live Fire, and would be starring in the ads.

Fans of the popular Discovery Channel series Naked and Afraid and Dual Survival will remember EJ as the extreme survivalist and Army vet who tamed the wild with his signature battle cry. Now, in the new action-packed ads, EJ will once again find himself stranded alone in the wilderness, this time armed only with Live Fire Gear.

“This isn’t going to be a boring how-to commercial,” proclaimed Luke McConnell, Owner of Live Fire Gear LLC. “EJ was in a Florida swamp, built an amazing shelter, and trekked through the woods. He is a true survival expert.”

In the next chapter of Live Fire’s continuing success story, McConnell then met with Harrington and his Advisory Board at AsSeenOnTV.pro’s quarterly Innovator’s Think Tank in February 2017. It was there the Board teamed Live Fire up with fellow AsSeenOnTV.pro participant Catastrophe Candles to provide more cost-effective, better quality manufacturing. As a result, Live Fire Gear and Catastrophe Candles have struck a licensing arrangement for potential big-box retail.

“Live Fire Gear couldn’t say enough how impressed they were with our team,” confirmed Douglas Scott, Executive Producer at AsSeenOnTV.pro. “They have actually submitted another product to be evaluated for DRTV. That’s what we call building brand equity, taking a company to the next level, and creating long-lasting professional relationships!”

As part of Live Fire’s DRTV campaign with AsSeenOnTV.pro, EJ will be starring in :30 and :60 spots set to air nationwide, and feature the original Shark himself—Kevin Harrington. AsSeenOnTV.pro is comprised of an award-winning team of producers, writers, videographers, and editors as well as industry veterans dedicated to finding the latest, most innovative products and ideas, and putting them on the DRTV map.

About EJ

EJ Snyder is an expert in tracking, trapping, primitive weapons, building shelter, navigation, security, self reliance, and self defense. As a highly decorated combat veteran with 25 years of military service, EJ worked up the ranks from Ranger Instructor, Survival and Tracking Instructor, to Drill Sergeant where he earned the nickname “Skullcrusher”. Today, EJ still teaches survival skills to soldiers and civilians, serves as a motivational speaker, and has so far appeared on Discovery Channel’s Naked and Afraid 3 times, as well as Dual Survival, TNT’s 72 Hours, and History Channel’s Patton 360, among other projects in TV and film.

About Live Fire Gear LLC

Established in 2013, Live Fire Gear LLC is an emergency preparedness product developer and manufacturer, offering many life-saving products. With a line that includes the Live Fire Original, Live Fire Sport, Live Fire Survival Kit, 550 FireCord, and the Ring O Fire, Live Fire’s products are waterproof and compact, have an adjustable flame, and burn hotter and longer than other fire starters on the market. Live Fire Gear is owned by parent company DayOne Gear LLC, a leading supplier of survival, emergency, first aid, and preparedness products.

About AsSeenOnTV.pro

Headquartered in South Florida, AsSeenOnTV.pro is a full-service production, branding, and marketing company that specializes in direct response television, short- and long-form commercials, and brand building. Based out of a 25,000+ sq ft, state-of-the-art studio, the company’s creative team handles every aspect of production from script to screen to airing. For nearly two decades, AsSeenOnTV.pro’s veteran staff of writers, producers, videographers, and editors has amassed more than 50 Telly Awards, thousands of prestigious clients, and over $20 million in television placements.

About Kevin Harrington

As the inventor of the infomercial, founder of As Seen on TV, and one of the original Sharks on Shark Tank, Kevin Harrington has worked with some of the world’s biggest celebrities and launched some of the best-selling DRTV campaigns in history. Since producing his first 30-minute infomercial in 1984, Harrington has been involved in over 500 product launches that have resulted in over $5 billion in sales. Now, in his latest venture with AsSeenOnTV.pro, Harrington is on the hunt for the best new products and ideas, bringing them to homes everywhere through personalized DRTV campaigns featuring the Shark.
For more information on Live Fire Gear and tips for surviving the elements, visit https://www.livefiregear.com.

Live Fire Gear Ring O Fire

Live Fire Gear Ring O Fire Now Available in 13 Colors!

Live Fire Gear’s Ring O Fire is now available in 13 colors! The Ring O Fire includes 25 feet of 550 FireCord, 1 Live Fire Original Emergency Fire Starter and 1 Ferrocerium Rod & Striker. We have also completely redesigned our packaging. When we launched the Ring O Fire we only offered 5 colors, but due to popular demand we decided to expand our selection to include all 13 of our FireCord colors. You can pick up yours today for just $24.99.

Our Live Fire Original has burn times which average 30 minutes with the lid completely removed, and much longer when the lid is used. Just get your kindling going and slide the lid closed. The Live Fire Original is waterproof and can be lighted again and again.

Our 550 FireCord is More Than Just Paracord! FireCord is 550 Paracord with an 8th inner strand (color-coded and waterproof) to be used as fire tinder. When you need the fire tinder strand (formulated with Live Fire Gear’s properties) light the fire tinder and build the fire. 550 Outer shell can still be utilized for Survival Kits, Zipper Pulls, Handles, Keychains, Bracelets, Necklaces, Lanyards, Boot Laces, & Outdoor Lashings.

The Ferrocerium Rod and Striker ensures you will always have the spark you need to get your fire started.

Ring O Fire is available in ACU Digital, Black, Coyote Brown, Desert Camo, Foliage Green, MultiCam, Olive Drab, Red, Royal Blue, Safety Green, Safety Orange, Thin Blue Line and Thin Red Line. Pick yours up today at LiveFireGear.com.

DayOne Gear Has Acquired Live Fire Gear

DayOne Gear Has Acquired Live Fire Gear!

Come Celebrate With Us!

Live Fire Gear is proud to announce we have been acquired by DayOne Gear, a leading supplier of outdoor and survival gear in the USA. To show our appreciation to our dedicated customers make sure to use PROMO CODE 4THJULY to save 25% on your next purchase from LiveFireGear.com.

DayOne Gear Acquires Live Fire GearThe family here at Live Fire Gear and DayOne Gear hope you have a fantastic 4th of July with your friends and family. Just remember this wonderful country became great because the brave men and women before us were prepared for the worst. Make sure your family does the same and have a safe and happy Independence Day!

How to Build an Emergency Survival Kit

Many folks out there simply don’t believe survival kits are all that essential. Even as they watch disaster after disaster play out on TV and in the news, they assure themselves, “Oh, that would never happen here.”

In reality, nothing could be further from the truth, as a bona fide survival situation can spring up literally anywhere, at any time. Consider the following emergency scenarios:

  • Power grid failure
  • Snow emergency / Ice storm
  • Hurricane
  • Tornado
  • Tsunami
  • Flood
  • Earthquake
  • Forest / Wildfire
  • Nuclear plant explosion
  • Chemical spill / leak
  • Disease outbreak / pandemic
  • Terrorist attack – bombs, biological attacks, etc.
  • Massive solar flare (could knock out electrical systems – not unprecedented)

So again, where exactly are you safe from a potential survival situation? Well, unless you live in a cave, the answer is nowhere. Bottom line, you need a survival kit.

Building an Emergency Survival Kit

During a survival situation, you have to consider that many of the things you usually take for granted – electricity, heat, clean running water, access to fresh food, emergency medical services, and even reliable shelter – may be totally unavailable. If your locality is fortunate, the hardship will last hours rather than days or weeks. Either way, you’ll need to be equipped with some essential supplies to provide for yourself and your family until rescued, evacuated, or the emergency ends and order is restored. To that end, here’s a list of the most basic supplies any emergency survival kit should contain:

  • Food – Non-perishable items, preferably canned or packaged foodstuffs that can be consumed with little to no additional preparation. Also consider infants and pets in regard to their unique nutritional needs.
  • Water – Running water may be cut off or contaminated. The general rule of thumb is one gallon per day, per person. If you need to evacuate, carry as much bottled water as your party can comfortably transport.
  • Fire starting tools – Fire is an absolute necessity in an emergency scenario. It can be used for so many things: cooking, heat, boiling water, sterilization, as a wild animal deterrent, and signaling. Matches and lighters will work in a pinch, but specialized fire starting tools are best in emergency situations.
  • Flashlight with extra batteries – You could even go with an LED headlight, which is brighter, consumes less power, and can be more easily propped on a surface.
  • Basic medical supplies – NSAIDs, bandages, rubbing alcohol, anti-biotic ointment, etc.
  • Prescription medication – For those who must take prescription medication at regular intervals (i.e., insulin, heart medication), there should be an extra allotment for emergencies when access to a doctor’s office / hospital is cut off.
  • Cell phones – With portable chargers and extra batteries.
  • Personal care items – Including items for sanitation purposes.
  • Multipurpose tool – The tool should have the basic multipurpose implements such as can opener, wrench, knife, pick, etc.
  • Extra cash – ATM’s, banks, and POS machines may be closed or nonfunctional, and you might need cash to obtain essential emergency goods.
  • Important documents and contact information – This will include ID’s, medication lists, deeds, insurance paperwork, passports, and emergency / relative phone numbers.
  • Maps of the locality or region – The more detailed, the better.
  • Additional clothing – Stock items that can be worn and removed in layers and are well-insulated.

Additional Tips

Remember the rule of threes: Three minutes without oxygen, three hours in extreme heat or cold, three days without water (less if in a hot climate or with increased physical activity), and three weeks without food. So be sure to set up your emergency survival kit based on these priorities.

Additionally, there are many more survival items you could stock, like garbage bags, work gloves, whistles, and water purification tablets/containers, for example. Your best bet is to evaluate your locality for its most likely disaster scenarios, and then stock your kit accordingly. Lastly, have “on the go” or “bug out” kits ready in a backpack for every able-bodied person who can carry one, in the event that you have to evacuate your location.

For more information on how to build an emergency survival kit, call LiveFireGear.com at (866) 506-7053 or shop Live Fire Gear’s store for emergency fire starters, kits and more.