Live Fire Gear is almost ready to release our new commercial featuring EJ “Skullcrusher” Snyder. You may know EJ from the Discovery Channel series “Naked and Afraid” and “Dual Survival“. EJ is an Extreme Survivalist, Adventurer and Retired Army Combat Vet. He is an expert in leadership, tracking, trapping, building shelter, primitive weapons, navigation, security, self-reliance and self-defense. Live Fire Gear was excited when EJ agreed to endorse our product. The commercial is in production now and should be ready for TV soon! This wasn’t a studio commercial. EJ was in a Florida swamp, built an amazing shelter and trekked through the woods for the commercial. He is a true survival expert.

Live Fire Gear’s Ring O Fire is now available in 13 colors! The Ring O Fire includes 25 feet of 550 FireCord, 1 Live Fire Original Emergency Fire Starter and 1 Ferrocerium Rod & Striker. We have also completely redesigned our packaging. When we launched the Ring O Fire we only offered 5 colors, but due to popular demand we decided to expand our selection to include all 13 of our FireCord colors. You can pick up yours today for just $24.99.

Our Live Fire Original has burn times which average 30 minutes with the lid completely removed, and much longer when the lid is used. Just get your kindling going and slide the lid closed. The Live Fire Original is waterproof and can be lighted again and again.

Our 550 FireCord is More Than Just Paracord! FireCord is 550 Paracord with an 8th inner strand (color-coded and waterproof) to be used as fire tinder. When you need the fire tinder strand (formulated with Live Fire Gear’s properties) light the fire tinder and build the fire. 550 Outer shell can still be utilized for Survival Kits, Zipper Pulls, Handles, Keychains, Bracelets, Necklaces, Lanyards, Boot Laces, & Outdoor Lashings.

The Ferrocerium Rod and Striker ensures you will always have the spark you need to get your fire started.

Ring O Fire is available in ACU Digital, Black, Coyote Brown, Desert Camo, Foliage Green, MultiCam, Olive Drab, Red, Royal Blue, Safety Green, Safety Orange, Thin Blue Line and Thin Red Line. Pick yours up today at LiveFireGear.com.