Live Fire Gear is excited to announce we filmed a new commercial with EJ “Skullcrusher” Snyder. You may know EJ from the Discovery Channel series “Naked and Afraid” and “Dual Survival“. EJ is an Extreme Survivalist, Adventurer and Retired Army Combat Vet. He is an expert in leadership, tracking, trapping, building shelter, primitive weapons, navigation, security, self-reliance and self-defense. Live Fire Gear was excited when EJ agreed to endorse our product. The commercial is in production now and should be ready for TV soon! This wasn’t a studio commercial. EJ was in a Florida swamp, built an amazing shelter and trekked through the woods for the commercial. He is a true survival expert.

The commercial was filmed by As Seen On TV Pro, which is owned by Kevin Harrington. You may remember Kevin as one of the original panel members and investors (“Sharks”) on the ABC TV series Shark Tank from its inception in 2009. Live Fire Gear can’t say enough how impressed we were with the crew. In total they had close to 20 people working on the set! Check out the Live Fire Gear Facebook page to see more shots and a Facebook Live we shot while on set.

The commercial featured the entire Live Fire Gear product line. Our Live Fire Original, Live Fire Sport, Live Fire Survival Kit, 550 FireCord and Ring O Fire were all used by EJ. This isn’t going to be a boring how-to commercial. This commercial was shot to show EJ stranded in the wilderness, in need of one of the survival essentials – FIRE! Anyone who has used our products knows how great they are. We want to share these amazing products with more outdoor and survival enthusiasts. We can’t thank our loyal customers enough! For those of you who have been with us from the beginning and helped us grow – THANK YOU! We are excited to expand our customer base and expose the rest of the World to our amazing fire starting products.